AD AGENCY TRANSLATION DEVELOPED AN EXCITING CAMPAIGN FOR JBL THAT PARTNERED NBA ATHLETES WITH LOCAL DJS AND MUSICIANS TO CREATE SOUNDTRACKS FOR THEIR CITY. AND Matt was tapped to PRODUCE THE FIRST THREE EPISODES WITH GIANNIS ANTETOKOUNMPO, ANDRE DRUMMOND, AND KEMBA WALKER. EACH SHOOT HAD MULTIPLE SETS RUNNING SIMULTANEOUSLY FOR VIDEO CAPTURE, STILL PHOTOGRAPHY CAPTURE, SOCIAL CAPTURE, AND PRODUCT PHOTOGRAPHY CAPTURE. WE SHOT PHOTOS ON DIGITAL AND LARGE FORMAT FILM, AS WELL AS MOTION ON VIDEO AND TWO 8MM CAMERAS.

IN ADDITION TO ALL THESE MOVING PARTS, WE FILMED SEGMENTS OF EACH EPISODE ON A TRICKED OUT JBL TOUR BUS THAT WAS FOLLOWED BY A DRONE FOR FILMING, AND USED TWO G&E CREWS TO LEAP FROG FROM ONE LIGHTING LOCATION TO THE NEXT SO WE WOULD NEVER HAVE DELAYS OR SLOWDOWNS WITH MAJOR COMPANY MOVES. OUR FINAL DELIVERABLES INCLUDED A MINI-BRANDED DOCUMENTARY, PRODUCT AND LIFESTYLE PHOTOGRAPHY FOR THE JBL WEBSITE, AND ORIGINAL MUSIC TRACKS FROM EACH CITY.

Creative Agency - Translation
Production Company - Bindery
DIRECTOR - ERIC RYAN ANDERSON
EP / LINE PRODUCER - Matt Campbell